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World Usability Day 2007 - New York |
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Please note that this is a HALF DAY event.
This year's NYC event will focus on raising awareness of the importance of
the user centered design process for businesspeople in the NYC metro area.
It will also provide an opportunity for usability professionals to learn
about best practices in user experience, especially at the strategic level.
Healthcare will be a sub-theme of the event.
Our agenda for the day is:
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12:30-1:00 |
Registration and Opening Reception |
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1:00-1:05 |
Introduction to World Usability Day 2007
Mark Safire, President, NYC-UPA
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1:05-1:50 |
Delivering Stellar Customer Experiences
Three Principles for Success: Learn how organizations sustain a long-term competitive edge
through what Forrester Research calls "Experience Based Differentiation" or EBD.
Discover how companies can differentiate themselves by dramatically raising the bar on the
cross-channel customer experience they provide. He'll discuss what organizational challenges
get in the way and outline three principles for success, citing examples across industries
(including healthcare).
Bruce Temkin, VP - Principal Analyst, Forrester Research
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1:50-2:45 |
Reinforcing Brands With Every Interaction
Leaders in interactive design and marketing join Bruce Temkin to illustrate how key
brand attributes can be successfully translated to customer experiences both online and offline
Moderated by Tammy Sachs, CEO, Sachs Insights with panelists including:
- Stephen Gates, Interactive Creative Director, Starwood Hotels & Resorts Worldwide
- Brandt Flomer, Creative Director - Experience Strategy, R/GA
- Anthony S. Manson, Managing Partner - eMarketing, Sudler & Hennessey
- Bruce Temkin, VP - Principal Analyst, Forrester Research
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2:45-3:15 |
Break
Light Refreshments & Snacks sponsored by Human Factors International
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3:15-3:50 |
Innovative Online Experiences: Triumphs & Tragedies
This presentation will provide examples of how new features and technologies can succeed or
fail in engaging customers and enhancing brands.
Tammy Sachs, CEO, Sachs Insights
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3:50-4:50 |
The User Experience Process: How to Make It Work
Leaders in User Experience across several industries discuss what has worked - and what has not -
in establishing user-centered design processes within their organizations.
Moderated by Mark Safire, President, NYC-UPA with panelists including:
- Jose Coronado, Director of Usability, ADP
- Kathleen Hoski, Manager - Usability Research, Best Buy
- Tushar Tanna, Former VP - Consumer Product Mgmt, WebMD
- Todd Toler, Director of User Experience, Jon Wiley & Sons
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4:50-5:25 |
Persona Development: A Healthcare Case Study
April McGee, Project Director, Human Factors International
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5:25-5:30 |
Closing Comments and Raffle
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5:30-6:30 |
Cocktail Reception |
The event will be held at the downtown JPMorgan Chase Plaza location (see below)
in their 60th floor conference center with a spectacular wraparound view.
Sponsorships:
A very limited number of sponsorships are available. Sponsors will have high visibility and will be well positioned
from their sponsor tables to network with the largest audience of usability minded professionals in
the New York City area. We have table, lunch, break and cocktail reception sponsorships available.
For more information view the sponsorship
flyer. Please contact Sponsorships@nycupa.org as soon
as possible to secure your sponsorship position or learn more about sponsorships. (Sponsors of UPA's
global World Usability Day 2007 will receive a discount when sponsoring our local event.)
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Speaker: |
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Currently our speakers include:
- Jose Coronado, Director of Usability, ADP
- Brandt Flomer, Creative Director - Experience Strategy, R/GA
- Stephen Gates, Interactive Creative Director, Starwood Hotels & Resorts Worldwide
- Kathleen Hoski, Manager - Usability Research, Best Buy
- Anthony S. Manson, Managing Partner - eMarketing, Sudler & Hennessey
- April McGee, Project Director, Human Factors International
- Tammy Sachs, CEO, Sachs Insights
- Mark Safire, President, NYC UPA
- Tushar Tanna, Former VP - Consumer Product Mgmt, WebMD
- Bruce Temkin, VP - Principal Analyst, Forrester Research
- Todd Toler, Director of User Experience, J Wiley
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Date: |
November 8, 2007 |
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Time: |
Please note this is a HALF DAY event.
Registration: 12:30-1:00 (light lunch served)
Keynote: 1:00-1:50
Sessions: 1:50-2:45
Break: 2:45-3:15 (refreshments served)
Sessions: 3:15-5:30
Cocktail Reception: 5:30-6:30
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Location: |
JPMorgan Chase
1 Chase Manhattan Plaza (Pine & Williams)
60th Floor
New York, NY 10005
View a Map of the Location (Nearby trains: 2,3,4,5,J,M,Z,R,W)
No walk-in registration. pre-purchasing online via the
event
Web site is required for this event.
Please note that due to security reasons, pre-registration is required for this event.
Please bring a valid picture ID in order to facilitate entry to the building.
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Cost: |
Please purchase a guaranteed ticket at the event registration site:
http://nycupa20071108.eventbrite.com.
$10 for NYC-UPA members
$20 for non-members
$5 for students
$25 for an event ticket and a one year membership (new or renewal)
Attendees will be given free access to select white papers from several presenters worth
hundreds of dollars, including Bruce Temkin's
Experience Based Differentiation.
Ticket sales end 2pm Wednesday, November 7, 2007 (the day before the event). Due to
building security requirements we cannot accept any ticket purchases after this.
No NYC-UPA memberships will be accepted at the event but they can be purchased on the
event registration Web site when purchasing an event ticket.
You MUST bring your event ticket (your purchase confirmation e-mail) to the event.
Note: members of our parent organization, the Usability Professionals' Association,
are NOT considered members of the NYC Chapter and will be required
to pay the full non-member event fee or join the chapter. Please view our
membership information if you wish to join.
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Purchase: |
NO EMAIL RSVPs ACCEPTED FOR THIS EVENT.
Please purchase a guaranteed ticket at the event registration site:
http://nycupa20071108.eventbrite.com.
Ticket sales end 2pm Wednesday, November 7, 2007 (the day before the event). Due to
building security requirements we cannot accept any ticket purchases after this.
Prepayment is refundable until 5pm Monday, November 12, 2007 by sending a request to
RSVP@nycupa.org. In addition, your ticket is
transferable until 5pm Tuesday, November 6, 2007 by sending a request to
RSVP@nycupa.org. You must notify us, and
receive a confirmation, of this transfer for it to be valid.
No NYC-UPA memberships will be accepted at the event but they can be purchased on the
event registration Web site when purchasing an event ticket.
You MUST bring your event ticket (your purchase confirmation e-mail) to the event.
Purchase your ticket early. Seats are limited and the conference is expected to sell out quickly.
We advise you to purchase early as previous events have sold out.
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Questions?: |
If you have any questions, e-mail the Web Site Director at
webdirector@nycupa.org. |
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