World Usability Day Prize Drawing

Human Factors International's 3-Day Course on Persuasion, Emotion, and Trust

Congratulations to NYC UPA member Stacy Sarris, prize drawing winner!

What is the the Persuasion, Emotion, and Trust course about?
Rooted in psychology, PET design uses research-based techniques to leverage the science of persuasion, emotion, and trust to make websites more engaging, compelling, and effective. This
innovative methodology complements classic usability, empowering companies to achieve their business goals.

While traditional user-centered web design focuses on designing for usability, it is now essential to design for Persuasion, Emotion, and Trust to satisfy customer needs and meet business objectives.

The PET design course teaches advanced techniques to motivate people to explore, discover, interact, and return to your website. Whether your site, application, or product is informational, functional, or transactional, PET design teaches you how to influence people to make decisions leading to conversion.

You'll learn how to:

• Engage customers
• Persuade users to act
• Achieve measurable results

To learn more, visit the Human Factors International website.