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Eye-Tracking for Usability Testing

Seeing what people do and hearing what they say is the heart of usability research. But what's the brain doing? We used eye-tracking technology to watch hundreds of people's eyes as they used the Web, doing a plethora of different tasks and using different websites. Seeing exactly what the user is looking at - and not looking at - is like getting to sneak into his brain for a little while.

Kara Pernice will discuss how she conducted this research and present some of the findings from it. She is the co-author with Jakob Nielsen of the upcoming book, Eyetracking Web Usability.

Speaker: Kara Pernice , Director of Research, Nielsen Norman Group

Pernice heads the NN/g's East Coast operations. She has more than 14 years of experience in evaluating usability in the areas of collaboration, document management, graphics and multimedia, database design, and handheld devices.

More recently, she has studied more consumer-oriented products such as digital cameras, cell phones, and cappuccino makers. She has also been a user interaction designer for products ranging from Web calendar applications, to dictation devices for radiologists, to server monitoring programs.

Before joining NN/g she established successful programs at Lotus Development, Iris Associates (an IBM subsidiary), and Interleaf. Pernice has been involved in planning and designing state-of-the-art usability labs and has conducted hundreds of lab studies;, many remote studies, field studies, and surveys. She may be best known for practicing and championing the use of video in usability, as a tool for analyzing, presenting, and teaching.

Pernice chaired the Usability Professionals' Association 2000 and 2001 conferences, and served as 2002 conference advisor. She holds an M.B.A. from Northeastern University and a B.A. from Simmons College.

Date: October 16, 2007
Time: Registration: 6:00pm to 6:30pm (refreshments served)
Presentation: 6:30pm to 8:00pm (includes Q&A)
Networking: 8:00pm to 8:30pm
Dinner: 8:30pm to whenever
Please note that dinner is an optional, post-event social activity and is not included in the event fee. It will be the responsibility of each individual who chooses to attend the dinner to pay for their own food, drink and any other expenses that may be associated with the dinner.
Location:

Please note this is a new location.

No walk-in registration. Pre-registering or pre-purchasing online via the event Web site is required for this event.

JPMorgan Chase
1 Chase Manhattan Plaza (Pine & Nassau)
28th Floor
New York, NY 10005
View a Map of the Location

** Please note that all attendees should bring a valid picture ID in order to enter the building.

Cost:

Please purchase a guaranteed ticket at the event registration site: http://nycupa20071016.eventbrite.com.

$10 for NYC-UPA members
$20 for non-members
$5 for full-time students (please provide valid ID at the event)

Ticket sales end 5:00pm Monday, October 15, 2007 (the day before the event). Due to building security requirements we cannot accept any ticket purchases after this

No NYC-UPA memberships will be accepted at the event but they can be purchased on the event registration Web site when purchasing an event ticket.

Note: members of our parent organization, the Usability Professionals' Association, are NOT considered members of the NYC Chapter and will be required to pay the full non-member event fee or join the chapter. Please view our membership information if you wish to join.

Reserve:

Please note that due to security reasons, pre-registration is required for this event. Please bring a valid picture ID in order to facilitate entry to the building.

NO EMAIL RSVPs ACCEPTED FOR THIS EVENT.

Please purchase a guaranteed ticket at the event registration site: http://nycupa20071016.eventbrite.com.

Ticket sales end 5:00pm Monday, October 15, 2007 (the day before the event). Due to building security requirements we cannot accept any ticket purchases after this

Prepayment is refundable until noon Thursday, October 18, 2007 by sending a request to RSVP@nycupa.org. In addition, your ticket is transferable until noon Monday, October 15, 2007 by sending a request to RSVP@nycupa.org. You must notify us, and receive a confirmation, of this transfer for it to be valid.

No NYC-UPA memberships will be accepted at the event but they can be purchased on the event registration Web site when purchasing an event ticket.

Seats are limited and reservations are first come, first served. We advise you to register early as previous events have sold out and we had to turn people away.
Questions?: If you have any questions, e-mail the Web Site Director at webdirector@nycupa.org.
View the event presentation slides (a 9,493KB Adobe Reader (.pdf) file).

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View our parent organization's Web site