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How graphic design makes a web site user-friendly (or not)
Ilise Benun will present case studies of web sites from her new book, "Designing Web Sites for Every Audience," that demonstrate how design and functionality can work together to create sites that work as good as they look.

Sites are categorized according to user type -- from shoppers and fun-seekers, to business browsers and connection-seekers -- and include WSJ.com, Smithandhawken.com, Berlitz.com and Nerve.com.

You can read a book excerpt at http://www.junecreative.com/news/dwfea.html (this opens in a new window).

Speaker: Ilise Benun

Ilise Benun is the author of Designing Web Sites for Every Audience (HOW Design Books, 2003) and Self-Promotion Online (HOW Design Books, 2001). She has written many articles about online marketing and published The Art of Self Promotion, a quarterly newsletter of nuts 'n bolts for manageable marketing, for 10 years.

Through her Marketing Mentor program, she works closely with small business owners to teach them how to fit online and offline marketing into their day-to-day lives. And she has conducted marketing workshops for many trade groups, such as the NAWBO, NJAWBO, Graphic Artists Guild, AIGA, Fox River Valley (WI) Ad Club, the Family Business Council, Baruch College's Entrepreneurial Summit and the HOW Design Conference.

Date: April 22, 2003
Time: Registration: 6:00pm to 6:30pm (refreshments served)
Presentation: 6:30pm to 8:00pm (includes Q&A)
Networking: 8:00pm to 8:30pm
Location: McGraw-Hill, 1221 Avenue of the Americas (at 48th Street)
Room 205 (on the Second Floor -- be sure to use the elevators NOT the escalator)
Cost: $10 for NYC-UPA members
$20 for non-members
$5 for full-time students
(payable at the door)
Reserve: Please RSVP to rsvp@nycupa.org.

Seats are limited and reservations are first come, first served. We advise you register early as our previous events have sold out and we had to turn people away.
FAQs: If you have any questions, e-mail the Web Site Director at webdirector@nycupa.org.
Click here for membership information.
Click here to view Ilise Benun's presentation slides.

Note: this can take 30 minutes or more on a slow dial-up line. Click here to download a slightly smaller self-extracting Windows Zip file containing the presentation, it is 5,754KB (which should take about 5-6 minutes less time to download). To extract the presentation just double click on the downloaded file.

Requires Microsoft PowerPoint or the PowerPoint Viewer.

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