Upcoming Event: May 22, 2012
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The Personalized Data Revolution: Leveraging Data to Create Evocative and Meaningful User Experiences
You've heard 'Big Data' is coming. You know it has the potential to unlock deep insights and drive personalized recommendations. But beyond the analytical and technical challenges are a vast space of design problems without easy solutions. How can data help us craft quality user experiences?

R/GA has built a team around data science and user experience design; helping brands engage consumers in unprecedented ways through the creative analysis and application of data.
Join Andy Clark, Executive Creative Director (pictured above left) and Tye Rattenbury, Director, Data Science Strategy, as they discuss their creative process, share best-practice case studies, and examine the future of data-driven experiences.
Register for the event.
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NYC UPA's Mission
We seek to bring together professionals from the marketing, design, technology and research communities so that we may share our collective experiences and create a forum for learning and professional growth. We encourage you to join us at our monthly events, which are open to members and non-members.
Become a member and get advance notice of events put on by our chapter, discounts on our events, and networking opportunities with potential colleagues or clients.
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