Upcoming Event: May 22, 2012
The Personalized Data Revolution: Leveraging Data to Create Evocative and Meaningful User Experiences

You've heard 'Big Data' is coming. You know it has the potential to unlock deep insights and drive personalized recommendations. But beyond the analytical and technical challenges are a vast space of design problems without easy solutions. How can data help us craft quality user experiences?

Andy Clark
R/GA has built a team around data science and user experience design; helping brands engage consumers in unprecedented ways through the creative analysis and application of data.

Join Andy Clark, Executive
Tye RattenburyCreative Director (pictured above left) and Tye Rattenbury, Director, Data Science Strategy, as they discuss their creative process, share best-practice case studies, and examine the future of data-driven experiences.


Register for the event.

Recent Events
Pardha Pyla
Rex Hartson
Pardha Pyla &
Rex Hartson "Demystifying Affordances"

Co-Authors, The UX Book: Process and Guidelines for Ensuring a Quality User Experience

April 2012

See event photos by Crystal Butler & Nikolai Chesalin
 

Bill Albert

Measuring the User Experience: 
A Workshop on Usability Metrics

Bill Albert Director of the Design and Usability Center at Bentley University. 
March 2012
Check out event photos by Crystal Butler.
 

NYC UPA's Mission
We seek to bring together professionals from the marketing, design, technology and research communities so that we may share our collective experiences and create a forum for learning and professional growth. We encourage you to join us at our monthly events, which are open to members and non-members.

Become a member and get advance notice of events put on by our chapter, discounts on our events, and networking opportunities with potential colleagues or clients.


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